Презентація "The History of Apple, Inc."

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The History of Apple, Inc.
by Leanne Gray


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Why “Apple”?
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976, after taking out a $250,000 loan.
At the time, the company to beat was Atarti, and “Apple” came before them alphabetically, and also therefore in the phone book.


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Jobs and Woz
First met in 1971; Jobs was 16, Wozniak was 21
Steve Wozniak built a computer to run on the 6502 chip from MOS technology, but Jobs had the idea to sell it


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Apple I
First demonstrated in April 1976
Used a TV as a display
Many machines had no display
Cassette interface
Used fewer parts than anything in its class
Apple Computer’s first logo, designed by Ronald Wayne, shows Isaac Newton underneath an apple tree.


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Apple II
First introduced in 1977
Recognized by many as being the first “computer”
Production ended in 1993; Apple had sold over two million units
Unlike Apple I, this version included graphics


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1984: Macintosh


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Introduced on January 24, 1984, the Macintosh was the world’s first truly personal computer, with a user-friendly Graphical User Interface (GUI).
Introduced desktop publishing with Adobe PageMaker
Macintosh’s first icons were created by graphic designer Susan Kare.
Created an entire Mac Family:
MacPlus (1986)
Mac SE and Mac II (1987)
Mac Classic and Mac LC (1990)
Macintosh Portable (1989)
PowerBook (1991)


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AIM Alliance
In 1991, Apple Computer, IBM, and Motorola joined to create the PowerPC processors
Apple & IBM created two side projects called Taligent and Kaleida Labs.


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Started Power Macintosh line in 1994 using PReP (PowerPC Reference Platform)
Produced the first hand-held PDA, the Newton, in 1993
Did not take off for Apple, but was the forerunner for PalmPilot and Palm PC
AIM Alliance


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Power Struggle
Jobs was fired in 1985 by the board of directors, but after three unsuccessful CEOs throughout the early-mid 90s, was brought back in 1997 and assumed the position of interim CEO.


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iMac is Born
Jobs first recreated desktop, combining the monitor and CPU into one
Sold over one million units a year
Introduced Apple’s new emphasis on design and aesthetics


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Mac OS X
Jobs also created an entirely new operating system
Wanted to emphasize the “digital lifestyle”


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iPod
Introduced on October 23, 2001
5GB hard drive; 1000 songs
Apple had already registered the name for a group of internet kiosks that were never implemented
In July 2005, iPod’s U.S. market share was estimated at 74%
January 2007, Apple reported record annual earnings of $7.1 billion, 48% of which was from iPod sales.


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iPod + iTunes
Launched in 2003; had 2 million downloads in 16 days
Over 2 billion songs sold
1.2 billion songs sold in 2006 alone


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Apple, Inc.
In January, Steve Jobs announced the company would change it’s name to Apple, Inc. to incorporate their many endeavors