Презентація "Theory of decision-making"

Попередній слайд
Наступний слайд

Завантажити презентацію "Theory of decision-making"
Слайд #1
Theory of decision-making
Made by Shandula

Слайд #2
Main stages

Слайд #3
Motivation to decide
Consistency Theory: we seek the comfort of internal alignment.
Commitment: we feel obliged to complete a public commitment.
Confirmation Bias: we seek confirmation that we made a good decision.
Scarcity Principle: we anticipate regret and so want what is scarce. 
Sunk-Cost Effect: we are reluctant to pull out of an investment.

Слайд #4
Thinking process
Ambiguity Effect: We prefer a known probability to an unknown one.
Bias Blind Spot: We do not compensate enough for our own bias.
Heuristic-Systematic Persuasion Model: We either use short-cuts or logic to interpret arguments.
Hyperbolic discounting: We prefer short-term benefits.

Слайд #5
Information Bias: Seeking facts when making decision, even when they are irrelevant.
Information Processing Theory: Persuasion requires attention and comparison with previous views.
Source Credibility: Who we are likely to believe.
Unconscious Thought Theory: Letting your unconscious
do the thinking.

Слайд #6
Augmenting Principle: evidence for a decision is accumulative.
Bounded Rationality: we only use limited logic in decisions.
Bias Correction: Well-meaning over-compensation.
Explanatory Coherence: we like simple, explainable hypotheses.
Perceptual Contrast Effect: we decide by comparing things.
Priming: Setting up memory to be used later.

Слайд #7
Filter Theory: we make choices through a series of selection filters.
Involvement: when we are involved we need more information.
Multi-Attribute Choice: we use various strategies for different types of choice.
Mere Exposure Theory: simple exposure makes us like things more.
Self-Determination Theory: External and internal motivation.

Слайд #8
Square Descartes
What will be if this happens?
What won’t be if this happens?
What will be if this doesn’t happen?
What won’t be if this doesn’t happen?

Слайд #9
Thanks for your attention